About Our Company
The team at Qmani Analytics combines a wealth and diversity of global Telecommunications Industry experience together with skill sets in telco operations and marketing, and Social Network Analysis. This QA team has utilized its experience and expertise to develop a strong methodology and SNA solution to fulfill the needs and objectives of the Mobile Network Operator.
Qmani Analytics provides Mobile Network Operators (MNOs) the ability to analyse their respective client base in a way that has never been available for Social Network Analysis and this is embodied and delivered by utilising the snTribes SNA solution.
The snTribes solution delivers analysis, reports and output capabilities that take customer insight to a new dimension, i.e. to the Tribe and individual. The Tribe is a Naturally Formed Social Network, a group of individuals with an historical relationship. snTribes Solution assesses the depth and strength of these relationships through frequency and reach of communication and these measures are used to effectively support the MNO’s business objectives, e.g. campaigns, churn reduction, customer service and loyalty programs.
A Tribe is a group of inter-connected individuals within the client base of a Mobile Network Operator, each Mobile Network Operator has literally millions of these inter-connected Tribes within its client base, and snTribes Solution is unique in its ability to identify access and measure these Tribes.
snTribes solution takes marketing that accesses and employs, peer influence and viral spread from an academic “theory” to a scientific reality by identifying not only the Tribes, but most importantly the “Key or Peer Influencers” by communications frequency and reach within each Tribe.